AMACOM Books Textbooks


The Marketing Plan: How to Prepare and Implement It

The Marketing Plan: How to Prepare and Implement It

  • by William M. Luther
  • ISBN: 0814416934
  • ISBN-13: 9780814416938
In this brand new edition of Bill Luther's classic resource The Marketing Plan, you'll learn everything you need to create your own marketing plan, using the latest strategies at your disposal.

The HR Answer Book: An Indispensable Guide for Managers and Human Resources Professionals

The HR Answer Book: An Indispensable Guide for Managers and Human Resources Professionals

  • by Shawn Smith, Rebecca Mazin
  • ISBN: 0814417175
  • ISBN-13: 9780814417171
Your field, your job, and your company are constantly evolving. Make sure you keep pace. It's easy with The HR Answer Book! Shawn Smith is an attorney, corporate executive, and frequent speaker on management issues.

The Facilitator's Fieldbook

The Facilitator's Fieldbook

  • by Tom Justice, David W. Jamieson
  • ISBN: 0814420087
  • ISBN-13: 9780814420089
Now completely updated with 150 pages of new material, this third edition of The Facilitator's Fieldbook gives facilitators, organization development professionals, and consultants both a conceptual framework for understanding the ...

The Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth

The Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth

  • by George Silverman
  • ISBN: 0814416683
  • ISBN-13: 9780814416686
Positive word of mouth accelerates sales like nothing else. But it doesn't just happen by chance. Praise for the First Edition of The Secrets of Word-of-Mouth Marketing "In this thorough, useful book, Silverman tells you what matters.

John F. Kennedy on Leadership: The Lessons and Legacy of a President

John F. Kennedy on Leadership: The Lessons and Legacy of a President

  • by John A. Barnes
  • ISBN: 0814474551
  • ISBN-13: 9780814474556
In planning and decision making, consult widely, then act.; In crisis management, don't let events manage you. In building a team - find your own "Bobby." In independence, don't follow the crowd. In mistakes, learn from them and move on.

 

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