CAB International North America Textbooks


The Olympic Games: A Social Science Perspective

The Olympic Games: A Social Science Perspective

  • by K. Toohey, A. J. Veal
  • ISBN: 0851993427
  • ISBN-13: 9780851993423
This book focuses on the diverse subject of consumer psychology as applied to the fields of tourism, hospitality and leisure. It provides a general review of current thinking and presents several new theories and methods of analysis.

The Olympic Games: A Social Science Perspective

The Olympic Games: A Social Science Perspective

  • by K Toohey, Anthony J. Veal
  • ISBN: 0851998097
  • ISBN-13: 9780851998091
Covers the Olympic phenomenon from political, economical and sociological perspectives, from its history and the media to commercialism and drug use. This book is a useful reading for researchers and students in leisure and sports studies.

The Olympic Games: A Social Science Perspective

The Olympic Games: A Social Science Perspective

  • by K Toohey, Anthony J. Veal
  • ISBN: 184593346X
  • ISBN-13: 9781845933463
This extended new edition covers the Olympic phenomenon from political, economical and sociological perspectives, from its history and the media to commercialism and drug use.

 

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