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Principles of Marketing Engineering

Principles of Marketing Engineering

  • by Gary L. Lilien, Arvind Rangaswamy, Arnaud De Bruyn
  • ISBN: 0985764805
  • ISBN-13: 9780985764807
Marketing Engineering is the systematic approach to harness data and knowledge to drive effective marketing decision making and implementation through a technology-enabled and model-supported decision process. (For more information on Excel ...

 

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