Racom Communications Textbooks


Marketing Metrics in Action: Creating a Performance-Driven Marketing Organization

Marketing Metrics in Action: Creating a Performance-Driven Marketing Organization

  • by Laura Patterson, Koen Pauwels (Foreword by)
  • ISBN: 1933199156
  • ISBN-13: 9781933199153
This book provides wise counsel for identifying which metrics matter most to your organization and practical guidance for putting all the sophisticated marketing tools to profitable use in your company.

 

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